Newcastle Brown Ale decided to have a little fun by releasing this commercial making fun of the brewer's absence. Anna Kendrick "stars" as a disgruntled castoff of Newcastle's failed Super Bowl ambitions, being let go when the company realizes they can't actually afford to pay her. The result is a very solid and entertaining commercial that's probably better than most spots I'll see on Sunday.
Friday, January 31, 2014
Newcastle Brown Ale Pokes Fun of Super Bowl Advertising with Anna Kendrick
Staying out of the Super Bowl madness this year isn't always a bad thing.
Newcastle Brown Ale decided to have a little fun by releasing this commercial making fun of the brewer's absence. Anna Kendrick "stars" as a disgruntled castoff of Newcastle's failed Super Bowl ambitions, being let go when the company realizes they can't actually afford to pay her. The result is a very solid and entertaining commercial that's probably better than most spots I'll see on Sunday.
Newcastle Brown Ale decided to have a little fun by releasing this commercial making fun of the brewer's absence. Anna Kendrick "stars" as a disgruntled castoff of Newcastle's failed Super Bowl ambitions, being let go when the company realizes they can't actually afford to pay her. The result is a very solid and entertaining commercial that's probably better than most spots I'll see on Sunday.
Tuesday, December 17, 2013
An Apple Christmas
Though I generally dislike the Apple commercials I've seen so far, this one ended up being very well done. Merry Christmas!
Wednesday, August 21, 2013
Nike's Just Do It
Didn't like the Bradley Cooper commentary at first, but the end wrapped it up and made it worth it. Enjoy!
Monday, August 12, 2013
Marmite Rescue Squad
Just coming from London, I can personally attest to how awful this thing smells. The fact that the English are so split over the taste of Marmite is what makes this commercial funny and the final message so clever
Monday, July 29, 2013
Saturday, July 27, 2013
Saturday, July 20, 2013
PBS Makes Fun of Reality TV
At the risk of sounding like your Pop-Pop, TV was so much better back in the day. Apparently PBS agrees with me, as they've released a series of posters and commercials meant to open our eyes. CHI & Partners worked with PBS to poke fun at the current state of television, creating bogus commercials for the season premiers of Clam Kings, Long Island Landscapers and Meet the Tanners. The really scary part (I mean the part that keeps me up at night) is that I can see Long Island Landscapers becoming a real show (its only a step away from Treehouse Masters on Discovery...)
Football Season at Dick's - Every Snap
With preseason camps starting everywhere next month, Dick's Sporting Goods began ramping up its football campaign. This spot mimics its earlier Baseball commercial back in March, focusing on the sounds of the field in a single-shot masterpiece, though it has its own feel to it. It highlights the chaos and tension that follows every play, with sideline play-calling complimented by a crazy amount of audibles and trash talking. The commercial ends with the quarterback screaming for the snap on 4th and inches and the crunch of pads in the trenches. Dick's continues to move in the right direction with Anomaly's newest creation below:
Tuesday, July 9, 2013
New Wonderfilled Commercial
What the heck is this?! This isn't the juvenile, fun-filled Wonderfilled Commercials that we're used to. This is about a woman wrecking some guys relationship. This isn't an Avril Lavigne video, its supposed to be about innocence!
In all seriousness, I don't have a problem with the commercial, but it is a little different than what they usually do. At least the memorable jingle is still there.
In all seriousness, I don't have a problem with the commercial, but it is a little different than what they usually do. At least the memorable jingle is still there.
Saturday, June 29, 2013
Heavy on the Cologne
What's with the sudden influx of collegiate fragrances? I read earlier today that Notre Dame is releasing two in the fall, following Virginia Tech's announcement last week. I know UNC has had their own line of perfumes and colognes for a few years and I'm sure there are plenty more out there.
Though I get theres no intended seriousness in these investments, you can't help but realize that everyone is trying to get into the fragrance industry. Big names like P Diddy, Derek Jeter, Justin Timberlake, Beyonce and Taylor Swift have all tried to brand their signature smells, but its all white noise at this point. They lack the special something that makes them unique. They lack the Hepburn factor.
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| Notre Dame will release "Gold" for men and "Lady Irish" for women in the fall. |
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| The Smell of Champions |
Though I get theres no intended seriousness in these investments, you can't help but realize that everyone is trying to get into the fragrance industry. Big names like P Diddy, Derek Jeter, Justin Timberlake, Beyonce and Taylor Swift have all tried to brand their signature smells, but its all white noise at this point. They lack the special something that makes them unique. They lack the Hepburn factor.
Its well known that Audrey Hepburn was a huge star in the 50's and early 60's. In 1957, Hubert de Givenchy created a perfume for the actress, who then forbade Givenchy from marketing it because she wanted it all to herself (hence the name L'Interdit, forbidden). The perfume was eventually distributed, along with the reputation of being Aubrey's personal perfume. It was created just for her so people knew that she wore it. When they put it on, they felt a connection with the star known for her beauty, class and elegance. They felt special because they knew she loved it.
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| Audrey Hepburn's L'Interdit (1963) |
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| Britney Spear's Fantasy Twist (2012) |
Today, no fragrance has that Hepburn factor that once was. The market is so diluted that its impossible to feel any sort of connection. The industry has lost its class.
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